Tuesday, July 15, 2008
SYDNEY - The world of fashion is generally dominated by five New York, Paris, Rome, London and Milan, but B-list players like Dubai and Sydney are coming on strong, according to an annual survey of top fashion cities. The list was compiled by the Global Language Monitor, a non-profit group that tracks the frequency of words and phrases in the media, on the web and throughout the blogosphere.
New York led the list in the year 2008 for the 5th consecutive year with Rome retaining the second, Paris third again but Milan overtaking London for the fourth place. London came 5th. But more surprising was the rise of some smaller fashion centres, with Sydney moving from 12th position to 7th in the list and Dubai moving up 12 spots to No. 12.
Among the newbies, New Delhi broke into the top 25 at No. 24 and Madrid ended up as 15th. Stockholm in Sweden was also new and the only Nordic city on the list, while Cape Town in South Africa also made in. Tokyo remained the capital of the Asian fashion industry as 10th in the list but slipped from 6th position a year ago and was now being challenged by Hong Kong just one slot behind. Sao Paolo and Bangkok dropped off the list.
"Our yearly rankings clearly reinforce recent trends: the Big Five (New York, Rome, Paris, Milan, and London), far and away dominate the world of fashion, especially in the eyes of the print and electronic media, as well as on the Internet," said Millie Lorenzo Payack, a director at the Global Language Monitor. "At the same time, the second tier of the cities in the world fashion rankings are coming on strong. And, by the way, money spent on media outreach can, indeed, make a difference; witness Dubai."
|
New York led the list in the year 2008 for the 5th consecutive year with Rome retaining the second, Paris third again but Milan overtaking London for the fourth place. London came 5th. But more surprising was the rise of some smaller fashion centres, with Sydney moving from 12th position to 7th in the list and Dubai moving up 12 spots to No. 12.
Among the newbies, New Delhi broke into the top 25 at No. 24 and Madrid ended up as 15th. Stockholm in Sweden was also new and the only Nordic city on the list, while Cape Town in South Africa also made in. Tokyo remained the capital of the Asian fashion industry as 10th in the list but slipped from 6th position a year ago and was now being challenged by Hong Kong just one slot behind. Sao Paolo and Bangkok dropped off the list.
"Our yearly rankings clearly reinforce recent trends: the Big Five (New York, Rome, Paris, Milan, and London), far and away dominate the world of fashion, especially in the eyes of the print and electronic media, as well as on the Internet," said Millie Lorenzo Payack, a director at the Global Language Monitor. "At the same time, the second tier of the cities in the world fashion rankings are coming on strong. And, by the way, money spent on media outreach can, indeed, make a difference; witness Dubai."
