WELCOME TO SURE FASHION

Welcome to Sure fashion.com, Fashion design is the applied art dedicated to the creation of wearing apparel and lifestyle. Please see also Fashion for a more complete definition in our sure fashion website.

The first person who could really be considered as a Fashion designer was Charles Frederick Worth (1826-1895). Before he set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses.

When he started his business, his customers could attach a name and a face to his designs once they learned that they were from the House of Worth, thus starting the tradition of having the designer of a large company is not only the creative head but the symbol of the brand as well.

After Worth, Paul Poiret started with a concept sure fashionwhich is nowadays considered as general fashion design/ marketing and Haute Couture, and is also credited with starting the trend of removing the corset from female fashion. Although fashion itself has a long history which leads back to the early civilisations, the people who designed and produced garments before the late 19th/early 20th century were seen as anonymous artisans, not well-known public figures.

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